Industry SEO
SEO for doctors, clinics and hospitals
How doctors and clinics get found: a verified Business Profile, Physician markup, consistent practice details and condition pages written with real clinical expertise.
Blog
Admissions growth ideas for schools and coaching institutes.
Practical writing on admissions economics, funnel leakage, follow-up systems, and tracking for schools and coaching institutes in India.
SEO and AI Search
Getting found on Google, ChatGPT, Perplexity and AI Overviews.
AI Assistants
How to rank on Perplexity (and get cited)
Allow PerplexityBot, check your firewall as well as robots.txt, and write answer-first pages an answer engine can quote, using Perplexity's own crawler documentation.
Content SEO
SEO content writing that works for Google and AI
How to write pages people and answer engines can use: answer first, show real experience, write honest titles, and ignore word-count myths, using Google's own guidance.
Technical SEO
Why isn't my website showing up on Google?
A diagnostic order from Google's own docs: check whether the page is indexed, rule out robots.txt, noindex and server blocks, then allow a new page time.
AI Search
Is SEO dead? What the data actually says
No. Google says its AI Overviews and AI Mode are rooted in core Search ranking systems and draw on indexed pages, so SEO fundamentals still decide what gets cited.
AI Search
What are answer engines, and how do they pick sources?
How Google AI Overviews, AI Mode, ChatGPT search and Perplexity find pages to cite, which crawler each relies on, and how to keep your site reachable.
Industry SEO
SaaS SEO: a strategy for B2B software companies
How B2B software companies can build product, use-case, comparison and integration pages, add Organization and SoftwareApplication markup, and stay visible in AI answers.
AI Assistants
AI Overview checker: how to see whether your site appears
A manual method to check whether AI Overviews appear for your queries and cite you, confirmed in Search Console’s generative AI performance report.
AI Crawlers
llms.txt examples and a template you can copy
A complete llms.txt example and blank template in the llmstxt.org format, what Google says the file does not do, and a checklist to validate yours.
Hiring SEO
How to hire an SEO expert (and what to check first)
Google's own hiring advice turned into a checklist: questions to ask, what an audit should include, and why read-only Search Console access comes first.
AI Assistants
LLM SEO tools: which ones are worth using
LLM SEO tools grouped by what they measure: AI crawler access, mentions in assistants and Search Console's generative AI report, with a checklist for judging them.
AI Crawlers
OAI-SearchBot, GPTBot and ChatGPT-User: the three OpenAI bots
What each OpenAI crawler does, why a firewall rule matching "searchbot" can hide you from ChatGPT search, and how to allowlist OAI-SearchBot.
Hiring SEO
What a good SEO proposal and contract should include
Audit findings, scope, deliverables, reporting and timeline caveats, the contract clauses to check, and the promises Google says are red flags.
AI Assistants
AI visibility case study: 18.35 to 66.35 on a frozen rubric
One client, one frozen rubric: AI Visibility 18.35 to 66.35, SEO Health 46.55 to 67.45, and the trade-off we publish too: performance fell from 48 to 28.
AI Crawlers
GPTBot: what it is, and how to allow or block it
GPTBot is OpenAI's training crawler. Blocking it opts you out of training, not ChatGPT search, which runs on OAI-SearchBot and needs its own robots.txt rule.
Hiring SEO
Outsourcing SEO to India: costs, risks and how to vet a partner
A buyer's guide built on Google's own hiring advice: grant read-only Search Console access first, read the audit for specifics, and walk away from ranking guarantees.
AI Assistants
How to rank in ChatGPT: what we measured on a real site
A firewall rule returned 403 to OpenAI's search crawler while monitoring said all was fine. How to allow OAI-SearchBot, confirm the live response and write citable answers.
Technical SEO
'Discovered - currently not indexed': what it means and how to fix it
Google knows the URL but has not crawled it yet. What the Search Console status means and the fixes Google documents: internal links, sitemaps, request indexing.
AI Search
LLM SEO: how to get cited by large language models
LLM SEO as two jobs: let OAI-SearchBot, Claude-SearchBot and PerplexityBot reach your pages, then write passages a model can lift and cite.
AI Crawlers
AI crawlers: every AI bot, what it does and how to allow it
Training, search and user-triggered AI crawlers from OpenAI, Anthropic, Perplexity and Google, built from each vendor's own documentation.
Hiring SEO
How much does SEO cost in India?
What drives SEO cost in India, what low-cost packages leave out, Google's own red flags for hiring an SEO, and our published monthly price.
AI Search
AEO vs GEO: what's actually different
AEO and GEO name overlapping work. What Google's own guide says, where answer boxes and AI citations differ, and one checklist for both.
AI Assistants
Where does ChatGPT get its information?
ChatGPT draws on training data and live web fetches by three separate OpenAI crawlers. What each one does, and why blocking one does not block the rest.
AI Crawlers
The monitoring said AI crawlers were allowed. The firewall blocked them.
A bad-bot rule matching "searchbot" returned 403 to OpenAI's and Anthropic's search crawlers while robots.txt said they were allowed. How to test both layers.
Start Here
Can AI assistants read your website?
The free AI Visibility Checker reads your robots.txt for GPTBot, ClaudeBot, PerplexityBot and eight other AI crawlers, requests your homepage with each one's user agent, checks llms.txt and your sitemap, and crawls up to 50 pages.
Article Index
Topics covering the full admissions journey.
Admissions Funnel
Why Your Admission Enquiries Never Turn Into Walk-Ins
Why enquiries don't convert to admissions is not a demand problem — it is a follow-up failure. Here is the exact mechanism behind coaching enquiry drop-off and the 5-day sequence that fixed it.
Cost & ROI
Admissions Marketing ROI: How to Think About It for Indian Schools
How to think about admissions marketing ROI honestly — the framework that ties top-of-funnel cost per lead to lifetime value, without inventing numbers we cannot prove.
Benchmarks
School Admissions Conversion Rate: What 34% Walk-In-to-Admission Means
Why most Indian schools cannot benchmark their admissions conversion rate, the one number Aglocom can publish (34% walk-in-to-admission), and what the gap to industry average means.
Lead Generation
Education Lead Generation: How Schools and Coaching Institutes Get More Inquiries
The full lead-generation playbook for Indian schools and coaching institutes — channel mix, cost-per-lead benchmarks, and the moves that compound over years.
Cost & ROI
School Admissions Marketing: How Much Should You Actually Spend?
How much should an Indian private school actually spend on admissions marketing? Working benchmarks by school size, board, and city tier — plus what to drop.
Cost & ROI
How to Reduce Google Ads Cost Per Conversion for Coaching Institutes
How we cut Google Ads cost per conversion (cost per lead) by 83% at one Hyderabad coaching institute — keyword changes, landing page changes, and follow-up changes that compounded.
Funnel
The Indian School Admissions Funnel: A 5-Stage Framework
The 5-stage admissions funnel framework every Indian school should track — what each stage means, what to measure, and where the leak usually is.
Walk-In
Walk-In Rates for Coaching Institutes: What the Number Means and What Moves It
What walk-in rate signals in coaching admissions, and the operational changes that actually shift it. The one number Aglocom's flagship engagement runs at — and why.
Strategy
Marketing Strategy for Coaching Institutes: A Practical 2026 Guide
The full operator playbook for a 2026 coaching institute marketing strategy — channel mix, cycle timing, what to spend, what to drop entirely.
Lead Nurture
WhatsApp Follow-Up Systems That Actually Convert Coaching Inquiries
The exact WhatsApp sequence we use to nurture coaching institute inquiries — message-by-message, with timing rules and the question that closes.
Agency Selection
How to Choose a Digital Marketing Agency for Your School or Coaching Institute
The 7 questions every school owner should ask before signing with a marketing agency. Most generalist agencies fail at least 4 of them.
Funnel Leakage
Why Most School Admissions Inquiries Never Become Enrollments
The four predictable leakage points between inquiry and enrolled student — and the specific fixes for each. Most schools fix the wrong one first.
Channel Strategy
Digital Marketing for Schools in India: What Actually Works in 2026
What actually drives admissions in India in 2026 — not generic ads or boosted Instagram posts, but the funnel pieces most agencies skip.